New Jersey Devil

Assignment:
Create the 2014 theme and imagery for the ADCNJ annual awards show

Challenge:
To come up with a theme that appealed to both young and established illustrators and designers and encourage them to participate.

Strategy:
One of the creative brief points was to identify the campaign with New Jersey. I played off the idea of the legendary New Jersey Devil. I created the New Jersey Devil based on descriptions I read that it has the head of a goat, the horns of a deer, the body of a kangaroo, wings of a bat, front claws, back hooves and  the tail of a serpent.

These are the different devils I came up with for the various pieces of the campaign. Ultimately this is not the campaign they chose.